When U.S. President Donald Trump announced a "reciprocal" 20% tariff on EU goods, Italian winemakers immediately felt the pressure. Renowned for their rich traditions and quality, these vintners now face rising prices in one of their key export markets—the U.S.
Lamberto Frescobaldi, chairman of the Unione Italiana Vini, warned that revenues could drop by around 323 million euros per year. At Ca' Montebello in northern Italy’s celebrated Oltrepò Pavese region, where over 90% of wine production is destined for the U.S., the tariff is set to reshape market dynamics. Third-generation heir Alberto Scarani noted that the new policy could force a rethink in pricing, especially for more affordable bottles, as consumers hesitate to pay extra. 🍷
This global policy shift is a vivid reminder for our tech-savvy community across South and Southeast Asia: international trends can impact even the simplest pleasures, like enjoying a glass of wine. As European stakeholders look for a strategic response, young professionals worldwide are left watching closely, aware that economic tides don’t just affect distant markets but our everyday experiences too.
Reference(s):
cgtn.com
