Big news for sports fans and tech enthusiasts! China Media Group (CMG) President Shen Haixiong recently met with Thomas Bach, honorary president for life of the International Olympic Committee (IOC), and the newly elected IOC President Kirsty Coventry in Lausanne, Switzerland on June 23, 2025. 🚀
The productive talks focused on strengthening comprehensive strategic cooperation and exploring innovative approaches to event broadcasting. This exciting collaboration is set to transform how major sporting events are delivered, offering more dynamic live streaming and interactive digital experiences tailored for the fast-paced, tech-savvy audience.
For young professionals and digital trendsetters in South and Southeast Asia, this means a fresh wave of creative broadcasting that brings global sports closer than ever. Stay tuned for more updates as these innovative strategies spark a new era in event coverage! 🎥🏅
Reference(s):
cgtn.com
