In a vibrant online press conference on Thursday, IOC President Kirsty Coventry outlined fresh ideas for engaging young people with the Olympic Movement. In a candid chat with CGTN Sports Scene's Zhu Mandan, she emphasized the importance of tapping into digital trends like esports and TikTok—platforms that resonate with today’s tech-savvy youth. 😎
Using her own experience communicating with her niece as inspiration, Coventry mentioned, "We know that we have to find new, innovative ways." She shed light on the potential of the newly launched AI Agenda, which offers a host of creative strategies to connect with younger audiences across many regions. Her message underlines a future where sports and technology unite for a more inclusive experience.
Looking ahead, Coventry is set to visit China during the 15th National Games in Guangdong, Hong Kong Special Administrative Region, and Macao Special Administrative Region this November. This trip is part of a broader initiative to blend traditional athletic excellence with cutting-edge tech and digital engagement, ensuring the Olympic Movement speaks a universal language.
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IOC President Coventry on how Olympic Movement can engage with youth
cgtn.com
