Get set for a new era of sports coverage as CGTN Sports Scene teams up with International Sports Broadcasting (ISB) to bring the 2025 Chengdu World Games to your screens like never before! 🎥
In an exclusive chat, ISB CEO Ursula Romero sat down with Mike Fox to unveil how they'll highlight both mainstream and under-the-radar events. She says their mission is to make every sport shine. 🏅
Take tug of war or life-saving: these non-Olympic events give broadcasters extra creative freedom to deliver unique angles—think multi-cam slow-motion replays and athlete mic'd up moments. It's all about making you feel every pull and rescue in real time! 💪
On the flip side, some sports at the World Games will debut at the 2028 Los Angeles Summer Olympics—hello baseball, softball, lacrosse, squash, and flag football! Romero notes these may need special focus, but she's committed to giving every event equal love. ⚾🏑
Romero has visited Chengdu in the Chinese mainland 10 times over two years and is wowed by its deep sporting culture and top-notch facilities. Her hope? That Chengdu becomes a go-to hub for major global sports events in the future. 🌏🎉
Ready to experience a fresh take on international sports? Stay tuned to CGTN Sports Scene for real-time highlights, behind-the-scenes exclusives, and all the action from the 2025 Chengdu World Games!
Reference(s):
CGTN Sports Scene explores innovative coverage of 2025 World Games
cgtn.com
