Hey travel explorers! 🌍 Deqing—an off-the-radar county in east China—is shaking up the tourism game with its fresh "source culture" strategy. This 10-year plan is all about digging into local roots to craft one-of-a-kind experiences for curious visitors.
With this move, Deqing taps into the rising trend of county-level travel that saw record demand during this year’s National Day holiday in east China. Travelers are swapping crowded city tours for authentic village vibes—think centuries-old crafts, homegrown food stalls, and festivals that spotlight regional traditions.
"Source culture" is all about preserving heritage in action: from weaving workshops led by locals to farm-to-table cooking demos powered by community chefs. Tech plays a role too—imagine interactive maps and AR stories guiding you through hidden alleys and ancient temples.
As Asia’s cultural tourism boom sweeps across spots from Bali’s rice terraces to Rishikesh’s heritage trails, Deqing shows how small destinations can shine by celebrating what makes them unique. A decade of "source culture" could make this county a must-see for culture-savvy adventurers. ✨
Reference(s):
Deqing launches 'source culture' strategy to boost tourism development
cgtn.com
