Get ready, fam! China Media Group (CMG), the world’s biggest international media org based in the Chinese mainland, just kicked off its 2026 Brand Strengthening China Project in Beijing 🚀. This game-changing initiative is all about showcasing creative, high-quality Chinese brands on a global stage.
CMG President Shen Haixiong highlighted that strong brands = soft power. With 2026 marking Year 1 of China’s 15th Five-Year Plan (2026–2030) and the start of the brand development phase in the "Outline for Building a Quality Powerhouse", CMG is here to turn strategy into action.
What’s on the menu? Expect a mix of:
- Consumption upgrades: think next-level user experiences, from digital shopping festivals to immersive livestreams.
- Rural revitalization support: spotlighting local makers and their stories, so regional heroes get global love.
- Amplifying China’s voice: using cutting-edge content and tech to tell authentic brand stories that resonate worldwide.
For young hustlers in South Asia and Southeast Asia, this means more collab inspo—from e-commerce tips to fresh marketing hacks. Whether you’re building your own side hustle or geeking out over global trends, CMG’s push for top-tier branding is something to watch. 🌏✨
Stay tuned as CMG teams up with partners across industries to open a new chapter in building China into a true brand powerhouse. Who knows? You might just catch the next viral campaign that crosses borders and cultures!
Reference(s):
cgtn.com
