On October 9, Shanghai Fashion Week Spring/Summer 2026 kicked off with a jaw-dropping gala in the heart of Shanghai, Chinese mainland. 🎉 The city’s skyline was lit up by dazzling lights, setting the stage for a weekend full of style, tech and creativity.
This season, foreign buyers and designers from across Asia, Europe and beyond flocked to the event, with many visiting the Chinese mainland for the first time. They weren’t just here to watch—everyone from indie labels to big-name houses came ready to scout fresh talent, hunt for sustainable fabrics and forge cross-border partnerships. 🤝
Highlights included an AR-powered runway that let attendees interact with digital overlays in real time—think virtual accessories and color-changing fabrics at the swipe of a smartphone. It’s a sign of how fashion and tech are merging into one seamless experience. 📱✨
Sustainability also took center stage. Designers showcased eco-friendly materials like upcycled silk and plant-based dyes, proving that high style and green values can go hand in hand. From streetwear inspired by Seoul’s vibrant alleyways to resort-ready prints that scream Bali vibes, the lineup had something for every style explorer. 🌴👟
As the gala wrapped up, the buzz was clear: the future of fashion is global, digital and conscious. For young creatives in South and Southeast Asia, this event is more than a runway—it’s a masterclass in how culture, technology and sustainability can redefine style. Stay tuned for more trend alerts and behind-the-scenes peeks! 😉
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Foreign buyers and designers gather in Shanghai for fashion gala
cgtn.com
