Exhibition Magic: Jay Xu’s Tips for Engaging Global Audiences video poster

Exhibition Magic: Jay Xu’s Tips for Engaging Global Audiences

Unlocking the Story Behind the Art

Jay Xu, Director Emeritus of the Asian Art Museum of San Francisco, says that at the heart of an engaging exhibition is a clear narrative that speaks to visitors’ experiences across cultures. Here’s the scoop on his insider tips! ✨

1. Craft a Strong Narrative

Stories help visitors connect with artworks on an emotional level. Think of a themed journey—like tracing the history of Mughal miniatures in Delhi or the evolution of pop art in Bangkok—to give each piece context and make your eyes 👀 light up.

2. Embrace Immersive Tech

From VR walkthroughs of ancient temples to interactive LED walls showcasing contemporary street art in Singapore, tech can turn passive viewing into an active experience. No geek speak—it’s just about letting people play and explore! 🎮

3. Celebrate Cultural Diversity

Highlight voices from different communities: feature stories from Malaysian artisans, spotlight Indonesian textile masters, or collaborate with local performance artists in Manila. When people see themselves in the exhibit, they stay longer and tell their friends! 🌍

By weaving storytelling, tech, and cultural connections, your next exhibition can go from “nice” to “whoa!” Ready to make museum magic? 🎨

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