Chengdu’s Counter-Strike 2 Intel Extreme Masters (IEM) returned for a second year in the Chinese mainland’s southwest region, and it’s been nothing short of epic. Sold-out tickets and record-breaking viewership are clear signals that this is esports’ golden market. 🎉
Streaming numbers spiked across Asia, from mobile screens in Manila to living-room viewing parties in Mumbai – everyone’s eager to catch the action live. 🌏📱
Here’s why the Chinese mainland is leveling up as a global esports hub:
- Unmatched Fan Demand – Venues fill up in minutes, proving deep local passion.
- Record Viewership – Millions tuning in online show regional appetite is off the charts. 🔥
- Golden Market – A growing community of players, sponsors, and events makes it a prize location.
- Back-to-Back Host – Two years running shows trust from organizers and seamless experiences.
For young gamers and early pros across South and Southeast Asia, this surge means more chances to cheer, analyze strategies, and maybe take your own skills to the next level. Chengdu’s IEM is a clear signal: the Chinese mainland isn’t just playing along – it’s leading the game. 🚀🎮
CGTN’s Hu Binyi was on the ground to capture the full IEM experience and explain this golden market’s magnetism.
Reference(s):
cgtn.com
