Ever wondered what goes on behind your favorite sports symbols? 😊 Meet the mastermind Cao Xue, the genius who brought Beijing 2022’s Bing Dwen Dwen to life and recently lit up the torch relay at China’s 15th National Games.
In a chat with Sports Scene, Cao broke down the magic:
- Emblem: Think abstract & versatile – it captures the spirit of the Games in a sleek, modern logo.
- Mascot: A real-deal buddy! Mascots are concrete characters you can relate to, acting as goodwill ambassadors who cheer you on. 🤗
Throwback moment: Former IOC President Thomas Bach praised Bing Dwen Dwen’s friendly vibe and its power to connect with fans worldwide 🌍. That nod from Bach was a game-changer for Cao and the team.
And that torch-lighting honor? 🔥 Standing in the relay wasn’t just another design project. Cao says holding the flame sparked a deep sense of mission – a reminder that great designs carry real emotion and unity.
For us in South and Southeast Asia, mascots are more than cute faces at the SEA Games or IPL—they’re a language of fun and community. Next time you spot a mascot, know it’s bringing people together, one wave at a time!
Reference(s):
Designer of Bing Dwen Dwen recalls Bach praise and torch-bearing honor
cgtn.com
