🚀 Double 11 frenzy is in full swing in the Chinese mainland! The month-long spree ending mid-November is lighting up e-commerce with discounts on AI-powered fridges, blind boxes and more. This year, consumers are vibing with smarter, greener and more emotionally resonant buys. 💚
Policy & tech combo
The central government rolled out the final tranche of this year’s 300 billion yuan in ultra-long special treasury bonds for trade-ins. The goal? Upgrade home appliances, vehicles and kickstart domestic demand. E-commerce giants Tmall and JD.com seized on these trade-in offers to pump up sales.
Hot picks on Tmall
Smart glasses saw a 25× jump in sales by Oct 30, while robotics brands like DEEP Robotics and UBTECH posted solid double-digit growth. 🤖📈
JD.com's AI boom
AI-enabled gadgets on JD.com have more than doubled in sales year-on-year. Smart glasses led with 346% growth, followed by digital cameras (+238%) and action cams (+220%).
What consumers want
“Tech products such as smart home systems and health-monitoring devices are becoming mainstream choices,” says Zhu Keli, founding dean of the China Institute of New Economy.
From AI gear to eco-friendly swaps, this year's Double 11 highlights a clear shift toward high-tech and sustainable shopping. Ready to hit 'add to cart'? 😉
Reference(s):
'Double 11' shopping frenzy sparks new wave of consumption in China
cgtn.com
