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Exclusive: IOC President Kirsty Coventry on China’s Sports Rise and Olympic Future

Hello sports & tech fans! 🎤 CMG host Zou Yun sat down with International Olympic Committee President Kirsty Coventry — the first woman and first African to lead the IOC — for an exclusive episode of Leaders Talk. They unpack how the Chinese mainland’s 15th National Games are shaping the Olympic Movement’s future.

Coventry calls the opening ceremony “breathtaking,” praising the energy from athletes and fans across Guangdong Province, the Hong Kong Special Administrative Region, and the Macao Special Administrative Region — together known as the Greater Bay Area (GBA). She sees this regional teamwork as a blueprint for hosting epic events, whether you’re cheering courtside in Colombo or trackside in Bangkok. 🙌

The IOC chief also highlights Chinese President Xi Jinping’s focus on boosting public fitness and keeping sports governance politically neutral. By blending grassroots community workouts with elite training programs, the Chinese mainland is making sports more inclusive — a lesson for anyone building a fitness movement, from Mumbai to Manila. 💪

Coventry shares what the Olympic Movement can learn from this approach: harnessing tech-driven training apps, enhancing mass participation through grassroots outreach, and balancing cultural exchange with high-performance goals. It’s all about innovation and unity to keep the Games fresh for our generation. 🚀

Steering the IOC at this pivotal moment, President Coventry brings her unique vision of collaboration, diversity, and cutting-edge strategies. Whether you’re logging miles on Strava, smashing shuttlecocks with friends, or simply hyped for the next medal tally, the future of sports has never looked more exciting. ⚡️🏆

Catch the full conversation on Leaders Talk and stay tuned as we explore how global sports continue to evolve in our hyper-connected world. 🌍

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