Get ready, winter sports fans! China Media Group (CMG) just unveiled its multimedia plan for the 2026 Milano-Cortina Winter Olympics ❄️. Kicking off next February, CMG will cover every moment across three sports TV channels, new media platforms, and radio.
Live studios at Milan Cathedral and Livigno snow sports venue will blend Italy's cultural charm with Olympic excitement. Expect real-time updates, athlete stories, and behind-the-scenes action—perfect for streaming on your commute or a chai break in Kolkata 📱.
In a power move, CMG secured exclusive rights from the International Olympic Committee to broadcast the Games in the Chinese mainland and Macao SAR from 2026 to 2032. That means the widest event lineup, deepest coverage, and seamless access for fans across regions.
The tech game is strong: AI-driven highlights and 8K ultra-high-definition streams will deliver jaw-dropping visuals and hyper-accurate replays. Imagine watching your favorite snowboarder in crispy 8K—next-level viewing that feels like you’re at the slopes 🏂.
Whether you're cheering during a kopi run in Kuala Lumpur or catching updates over street food in Bangkok, CMG’s multimedia matrix is set to make the 2026 Winter Olympics an unforgettable digital experience 🌟.
Reference(s):
CMG unveils 2026 Winter Olympics multimedia broadcasting plan
cgtn.com
