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Gen Z’s Shopping Revolution: From Brazilian Coffee to Chinese EVs

For Gen Z and young millennials across South and Southeast Asia, shopping is more than ticking items off a list—it’s a global adventure 🌍. They’re redefining what it means to buy, blending innovation, sustainability, and cross-cultural flair.

At the Central University of Finance and Economics (CUFE), CGTN's Merna spoke with local and international students about their favorite picks. Some swear by Brazilian single-origin coffee ☕ for its bold taste and ethical vibes. Others are all in on Chinese electric cars 🚗, drawn to sleek designs and green tech. Meanwhile, homegrown snacks and fashion keep them rooted in local culture.

E-commerce platforms are the secret sauce behind this shift. Cross-border apps now let you order unique products from anywhere in a few taps. Think global marketplaces with built-in translation, secure digital wallets, and fast shipping—no visa required!

These shopping habits do more than satisfy cravings. Unboxing a new gadget from Shanghai or brewing a cup of Rio-grown coffee sparks conversations, fuels social media challenges, and even inspires DIY fusion recipes. In short, every purchase becomes a cultural bridge.

What’s next? Expect AI-powered recommendations that guess your taste, virtual try-ons for everything from shoes to furniture, and local-global mashups that celebrate both heritage and innovation. Your shopping cart has never been this worldly 😉.

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