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Hainan’s Tourism+ Model Sparks Fresh Spending Trends

Hainan’s Free Trade Port is leveling up the game 🔥. Thanks to new tax perks and island-wide special customs ops, both leisure and biz travelers are splurging like never before.

At the heart of it? A tourism-plus model that hooks culture, sports and wellness into the visitor experience. Think Sanya beach yoga at sunrise, pop-up street art festivals in Haikou, and pro-game e-sports tournaments—all rolled into one island pass.

According to Zhou Tao, Managing Director of the Hotels & Hospitality Group at JLL Greater China, this strategy isn’t just hype. By offering diverse events and perks, tourists are extending their stays and boosting on-island spending across hotels, F&B spots, and local attractions. 💸

Next up: expect more themed wellness retreats, cultural workshops featuring Uygur and other regional traditions, and sports challenges from beach volleyball to cycling tours. For young pros craving Insta-worthy moments and rich local experiences, Hainan is building the ultimate playground. 🌴📸

Stay tuned for more as Hainan transforms travel into a full-on lifestyle festival! 🎉

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