Hey everyone! This week in Beijing, China Media Group (CMG) threw a vibrant symposium to celebrate the 85th anniversary of the People's Radio Broadcasting Service 🎉. It's amazing to think radio has been a trusty companion for over eight decades, evolving alongside China and resonating with listeners from all walks of life.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, kicked off the event, joined by CMG vice presidents Wang Xiaozhen and Xing Bo, as well as former vice president Yan Xiaoming. The mix of veteran and young radio hosts, experts, scholars, and listener reps sparked an inspiring chat on how to:
- Amplify the Party's voice 📢
- Guide public opinion responsibly 🗣️
- Promote fine culture and traditions 🏮
- Drive integrated innovation across platforms 💡
Over the past 85 years, radio has kept pace with social change, meeting people's needs and sparking community vibes. Recently, CMG has amped up "red airwaves" with high-quality content, smart tech integration (think live streaming meets AI highlights), and wider reach across apps, social feeds, and smart speakers. These moves inject fresh energy into how we tune in and stay connected.
Looking ahead, the chat wrapped up with big ideas on making radio even more dynamic—blending culture, tech, and social impact to keep listeners engaged and informed. Whether you're commuting on an MRT in Bangkok, grabbing your morning chai in Mumbai, or chilling with headphones at home, the next chapter of People's Radio is set to bring stories and tunes that hit home 🎶.
Stay tuned for more updates on how radio continues to evolve in this digital age!
Reference(s):
CMG marks 85th anniversary of Chinese people's radio broadcasting
cgtn.com
