Dreaming of powdery slopes and one-of-a-kind winter thrills? Xinjiang’s ski resorts are turning chilly snow into a hot economic trend, making the region a must-visit for adventure seekers this season. ❄️🏂
Powder Paradise in Altay
Known as China’s “Snow Capital,” Altay is living up to its name with fluffy, deep snow perfect for skiing and snowboarding. Beyond the slopes, you can:
- Float on ice in a clear river under frosty pines
- Soar above the landscape on hot-air balloons
- Paraglide for epic bird’s-eye views of snowy peaks
Desert Skiing: Where Sand Meets Snow
Looking for something truly out of the ordinary? Head south to the Desert Ski Resort, where artificial snow blankets golden dunes. It’s a crazy mix of Sahara vibes and alpine action—an Instagram dream! 📸
The “Snow+” Strategy
Xinjiang isn’t stopping at slopes. With its “snow+” approach, the region aims to build a full winter sports industry chain. Here’s the lowdown:
- Complete industry ecosystem: gear makers, event organizers, training camps
- 200 billion yuan industry target by 2030 (about $28.6 billion)
- Goal: become a global leader in snow tourism
Whether you’re a thrill-seeker or just love cozying up in a mountain chalet with hot cocoa, Xinjiang’s winter lineup has something for everyone. Pack your thermals and get ready to ride the snow wave! 🌨️🛷
Reference(s):
cgtn.com




