Xinjiang’s Ski Resorts Spark a Winter Tourism Boom video poster

Xinjiang’s Ski Resorts Spark a Winter Tourism Boom

Dreaming of powdery slopes and one-of-a-kind winter thrills? Xinjiang’s ski resorts are turning chilly snow into a hot economic trend, making the region a must-visit for adventure seekers this season. ❄️🏂

Powder Paradise in Altay

Known as China’s “Snow Capital,” Altay is living up to its name with fluffy, deep snow perfect for skiing and snowboarding. Beyond the slopes, you can:

  • Float on ice in a clear river under frosty pines
  • Soar above the landscape on hot-air balloons
  • Paraglide for epic bird’s-eye views of snowy peaks

Desert Skiing: Where Sand Meets Snow

Looking for something truly out of the ordinary? Head south to the Desert Ski Resort, where artificial snow blankets golden dunes. It’s a crazy mix of Sahara vibes and alpine action—an Instagram dream! 📸

The “Snow+” Strategy

Xinjiang isn’t stopping at slopes. With its “snow+” approach, the region aims to build a full winter sports industry chain. Here’s the lowdown:

  • Complete industry ecosystem: gear makers, event organizers, training camps
  • 200 billion yuan industry target by 2030 (about $28.6 billion)
  • Goal: become a global leader in snow tourism

Whether you’re a thrill-seeker or just love cozying up in a mountain chalet with hot cocoa, Xinjiang’s winter lineup has something for everyone. Pack your thermals and get ready to ride the snow wave! 🌨️🛷

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