Domestic baby brands are turning heads among young parents in China! For modern moms like Guo Xiaotong, a 31-year-old internet pro in Beijing, quality and smart design now outweigh blind loyalty to foreign labels. She swapped from Babycare to Chiaus, praising its superior softness, thickness, and value in everyday essentials for her little one 👶.
Guo shared, "When buying baby clothes, I mainly focus on quality: Class A, pure cotton and no skin irritation." This focus on safety and materials is something many young parents now demand when it comes to both styles and functionality.
Similar trends are seen in Hangzhou, where teacher Huang Han opts for domestic brands like Dr. Kong and Ginoble for her son’s shoes—not just for quality, but also for an appealing price. Meanwhile, industry experts like Cai Changwei from JD.com note that consumer trust has shifted from imported brands to local products, thanks to ongoing research and development efforts.
Media professional Bai Yuzhu from Beijing also echoes this sentiment, emphasizing that when it comes to her 1-year-old's food, clothing, and daily supplies, safety and cost-effectiveness are top priorities. This shift marks a vibrant new era where quality and local innovation are key to winning hearts in a fast-paced, digital lifestyle era 😊.
This trend highlights how domestic brands are harnessing innovation and practical value to meet the real needs of today’s young, tech-savvy, and socially conscious parents. It’s a win-win story of local ingenuity and consumer confidence that’s reshaping the baby product landscape!
Reference(s):
cgtn.com
