Family Travel Sparks China’s Summer Tourism Boom

China's summer travel season is heating up 🌞 as family trips become the main force behind the rush! A recent report from online travel agency LY.com on 2025 summer trends reveals that families—with a special focus on those traveling with minors—are steering domestic flights (34.7% of passengers) and international routes (23%) to new heights compared to last year.

Even more exciting: the report estimates about 6 million people will take their first flight this summer, marking a huge debut for eager explorers! ✈️😎

Beijing-based travel agency Utour has already seen a 70% year-on-year surge in summer customers, with family travel now making up more than 60% of its bookings. Li Mengran, Utour's media and public relations manager, commented, "Our view is that this summer could become the most vibrant tourism season in recent years."

This booming trend isn’t just about vacations—it marks a shift in travel behavior, inviting both seasoned explorers and first-time flyers to experience memorable journeys. So, pack your bags, charge your phone, and get ready for a summer filled with adventure, innovation, and quality family time! 🌏✈️

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