Beauty_Boom__Cosmetics_from_the_Chinese_Mainland_Surge_12__Overseas

Beauty Boom: Cosmetics from the Chinese Mainland Surge 12% Overseas

Hey trendsetters! You might have noticed your fav skincare picks are getting some serious global love. According to the Chinese mainland’s customs data, cosmetics exports jumped by 12% year-on-year in H1, hitting 18.7B yuan (around $2.6B). 🌍💄

Where’s all this amazing makeup shipping to? Top spots include the US, UK, Indonesia, the Netherlands and Japan. Whether you’re unboxing on Shopee or catching inspo on TikTok, these exports are everywhere.

Data from Euromonitor shows a wild 115% compound annual growth rate for brands from the Chinese mainland in the Southeast Asian mass skincare market between 2019 and 2024. Yep, you read that right—115%!

Rising stars like Hebe Beauty Cosmetics (the brains behind Y.O.U and Dazzle Me) and Guangzhou Feimei (creators of Skintific) are gearing up to challenge big players like L’Oréal and Unilever. They’re not just cost-friendly—they’re masters of Shopee, Lazada and TikTok collabs to reach YOU directly.

Next time you’re hunting for that next fave serum, keep an eye out for these game-changers. 🌟 Affordable, innovative and built for the digital age—the Chinese mainland beauty scene is officially worldwide. Ready to glow?

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