Today (Nov 28, 2025) marks Black Friday, and in the US, the shopping frenzy is getting a makeover. Instead of splurging on big-ticket items, consumers are zeroing in on must-haves. 🛒💡
Research from Deloitte shows that most US shoppers plan to spend less this year. They’re swapping impulse buys for essentials—think everyday tech upgrades, home staples, and practical gifts. Meanwhile, the University of Michigan reports that consumer confidence dipped to 51 in November, hitting a record low for their index. 📉
What’s driving the shift? Rising living costs, cautious economic outlooks, and fresh budgeting habits shaped by last year’s money-tight moments. For savvy young buyers in South and Southeast Asia, these trends aren’t so different from local sales seasons. From Diwali deals to year-end online festivals, the focus on essentials and value is front and centre.
Smart Tip: Before hitting “buy,” list your top priorities—whether it’s a new pair of wireless earbuds, a sturdy blender, or a reliable power bank. Keep your eyes peeled for bundle offers and flash deals that bundle essentials at a discount. It’s not just about saving money; it’s about getting the most for your spend. 💰✨
Stay tuned for more updates on global shopping trends and tips on how to score the best essential-first deals this season!
Reference(s):
cgtn.com
