In BizFocus Ep. 137, CGTN journeys from Beijing to New York and Munich to uncover how a new generation of Chinese brands is storming global shopping streets. Their secret weapon? A winning combo of culture, design and technology — not just low prices! 🌏✨
Gone are the days when “Made in China” meant budget-only. Today’s creators are weaving traditional motifs into sleek, modern products. Think tea-inspired packaging, calligraphy patterns on sneakers and lotus-petal curves on home gadgets. It’s that blend of heritage and fresh design that stops you in your tracks.
On Fifth Avenue and Marienplatz, these brands are popping up with immersive pop-ups and AR-powered try-ons. Shoppers can customise gear in real time, virtually test out smart home devices or scan QR codes for behind-the-scenes stories on craftsmanship. No jargon – just point, tap and enjoy!
Tech takes centre stage, too: from drone-delivered samples in Munich to AI-driven style recommendations in Beijing showrooms. It’s not sci-fi, it’s retail 2.0. And it’s making waves among trendsetters across South and Southeast Asia who value authenticity and innovation.
Whether you’re hunting for the next fashion drop or geeky gadget, keep an eye on these culture-rich, design-forward and tech-savvy brands. They’re proof that telling a story can be just as powerful as cutting the price tag. Ready to shop a new narrative?
Reference(s):
BizFocus Ep 137: Chinese brands win world with culture, design, tech
cgtn.com
