China’s 2025 Retail Boom 🚀
In 2025, China’s retail sales topped 50.12 trillion yuan, marking a 3.7% jump year-on-year. This surge shows just how resilient consumer demand has been, even as global uncertainties linger. Daniel Yao, Head of Research at JLL China, shares why policy support and changing habits played starring roles.
🔄 Trade-in Policies: Swapping Old for New
The government rolled out trade-in schemes that let shoppers exchange old gadgets or cars for discounts on new purchases. Think swapping your old smartphone for the latest model—while saving cash. This nudge helped keep wallets open and tech-savvy young buyers clicking "checkout" faster than ever.
🤳 Experience Over Ownership
Beyond buying goods, 2025 saw a boom in livestream shopping and pop-up experiences. Platforms like Douyin (China’s TikTok) and regional apps inspired by it, such as Shopee Live, tapped into a craving for interactive shopping. For SEA and South Asian youths glued to their phones, this blend of entertainment and commerce hit the sweet spot.
🔮 What’s Next for 2026?
Looking ahead, expect more digital integrations, from AR try-ons to AI-driven personal shoppers. Brands will chase micro-trends—like eco-friendly swaps and local crafts—to win Gen Z hearts. If you’re tracking the next big move, keep an eye on how these shifts shape spending patterns across Asia.
Reference(s):
Expert: Policy, shifting habits power China's 2025 consumption growth
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