Every April across the Chinese mainland, the enchanting peony—the "king of flowers"—takes center stage, blending ancient traditions with modern vibrancy. This iconic bloom is not just about beauty; it's a cultural symbol that sparks festivals, tourism, and thriving business opportunities.
In cities like Heze in Shandong Province and Luoyang in Henan Province, peony festivals bring together locals and visitors for celebrations filled with color, creativity, and plenty of Insta-worthy moments 🌸. These events highlight the fusion of heritage and contemporary lifestyles that young, dynamic communities love.
Beyond its stunning appeal, the peony offers impressive versatility. Its roots are prized for medicinal properties, its petals craft aromatic teas, and its seeds yield nourishing oils. In Heze—a principal hub of peony production—millions of seedlings and over 260 innovative products (from skincare to teas) are now making waves in domestic and international markets.
The industry’s impressive total output value reached 13 billion yuan (approximately $1.8 billion) in 2024, creating over 500,000 jobs. This booming sector perfectly demonstrates how tradition and modern commerce can grow side by side, fueling local economies and inspiring global trends.
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How does the peony industry bloom around China and the world?
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