Beijing's iconic Capital Cinema, nestled in the bustling Xidan commercial district, is stepping into the future with its innovative 'cinema+' business model. This legendary venue began its journey in 1937 as Xinxin Theater, founded by Peking Opera master Ma Lianliang and friends, and was renamed in 1950 by then Chinese Premier Zhou Englai. Over the decades, it set multiple industry records – from being Beijing's first widescreen stereophonic and optical stereophonic cinema to achieving box office revenues over 10 million yuan. 🎬
Now, with the new 'cinema+' model, Capital Cinema is blending its rich heritage with modern tech to deliver an immersive movie experience that vibes with today’s digital generation. Whether you're a film buff nostalgic for classic magic or a tech-savvy professional chasing the latest blockbuster thrills, this evolution promises to redefine movie nights. For young audiences across South and Southeast Asia seeking a mix of culture and innovation, Capital Cinema's forward-thinking approach is a refreshing nod to the future of entertainment. 😎🍿
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Time-honored Capital Cinema explores new 'cinema+' business model
cgtn.com
