Beijing lit up on April 18 as the "China Film Consumption Year" kicked off an initiative to supercharge domestic film consumption. With a massive 1-billion-yuan subsidy backing the push, movie lovers can now look forward to some seriously epic deals! 🍿
Major partners including Industrial and Commercial Bank of China, China Construction Bank, China UnionPay, and popular ticketing platforms Maoyan and Taopiaopiao are joining forces. Their collective aim? To make moviegoing more affordable with a variety of promotions such as generous coupons, buy-one-get-one-free deals, and weekend giveaways.
This vibrant campaign is perfectly timed to coincide with the upcoming Labor Day holiday, when more than 10 exciting new releases are set to hit theaters. This means an action-packed weekend for cinema enthusiasts and a great chance to enjoy a blockbuster marathon with friends.
By leveraging cross-sector cooperation and modern ticketing tech, the initiative is not just about discounts—it’s about bringing a refreshing cultural twist to movie nights across the region. Whether you're catching the latest action flick or a heartwarming drama, every ticket now feels like a mini celebration. 🎬
So, if you're planning a movie outing with your friends or a chill solo evening at the theater, now's the time to take advantage of these cool offers and dive into a truly unforgettable cinema experience!
Reference(s):
How a 1-billion-yuan subsidy is powering China's cinema market
cgtn.com
