Hey trendsetters! 🎉 In east China's Shanghai, a buzzworthy wave is sweeping the city— the youth-driven guzi economy is taking over everyday life. Rooted in the vibrant world of anime, comics, and game (ACG) culture, this trend is reshaping how people shop and enjoy entertainment, opening fresh doors for creators, brands, and even traditional shopping malls.
According to a report by iiMedia Research, this dynamic market hit 168.9 billion yuan (about $23.5 billion) in 2024, marking a stunning 40.63% increase year on year. Experts predict that the trend could skyrocket to over 300 billion yuan by 2029! 🚀
In a fast-paced world where tech and creativity collide, the guzi economy is more than just a shopping trend—it’s a cultural revolution. Keep an eye out, because the next big trend might just be inspired by your favorite anime series! 😎
Reference(s):
Youth-driven 'guzi economy' continues to grow in Chinese market
cgtn.com
