Arsbek, an imaginative animation director from Altay, Xinjiang, has captured hearts with his creation – the city mascot "Snow Monster A-Le", a character inspired by the magic of childhood memories and the snowy landscapes of his homeland.
More than just an ice-and-snow fairy tale, A-Le represents Altay’s warm invitation to the world. Its endearing design has quickly become a vibrant cultural symbol, with some even dreaming of a big-screen debut. This creative marvel is sparking conversations among art lovers and innovators alike!
As laughter echoes across the snowy plains, Snow Monster A-Le stands as a beacon of joy and cultural pride, inviting everyone to experience Altay’s unique charm. ❄️😊
Reference(s):
cgtn.com
