Every midsummer, Yumin County in the Chinese mainland's Xinjiang Uygur Autonomous Region lights up with a sea of safflowers. 🌼 After 60+ years of cultivation, this corner of the Chinese mainland is now one of the country’s safflower giants, with a planting area hitting 200,000 mu (around 13,333 hectares).
Thanks to abundant sunshine, big day–night temperature swings, pure water sources, and fertile soil, these vibrant blooms thrive here. But it’s not just eye candy: local leaders are now pushing to brand the region’s safflower, building a full-value chain—from planting and processing to packaging and marketing—so the whole industry levels up.
Why does it matter? By boosting the safflower business, Yumin County is sparking rural revitalization: creating jobs, pumping money into local farms, and giving village life a fresh lease on luxury. 💰🌱
For us urban dwellers, it’s a reminder that farm-to-table and social impact aren’t just buzzwords—they’re full-field vibes in action. Next time you’re looking for your next eco-friendly find or Insta-worthy backdrop, remember that the brightest ideas can bloom in unexpected places. 🤳✨
Reference(s):
Xinjiang color palette: Safflower industry boosts local economy
cgtn.com
