During the 2025 National Day holiday, the Chinese mainland's cultural film tourism sector soared to new heights, fueled by the runaway success of the war-themed epic The Volunteers: Peace at Last.
Since its September 30 launch, the film has dominated daily box-office charts, racking up 485 million yuan ($68 million) and capturing audiences with its gripping story. A satisfaction survey of holiday moviegoers placed the film at the top, with an impressive score of 87.2.
As the grand finale of The Volunteers trilogy, Peace at Last pushed the series' total box-office haul past 2.5 billion yuan. This milestone highlights the growing appeal of cultural film tourism—where fans seek out on-location experiences and related exhibitions tied to their favorite movies.
For tech-savvy and socially conscious young adults across South and Southeast Asia, this trend shows how powerful storytelling can jump off the screen and into real life. Whether you're planning a weekend movie marathon or eyeing a themed trip, the Volunteers saga is making waves far beyond theaters. 🎬✨
Reference(s):
China's cultural film tourism sector hits new heights during holidays
cgtn.com
