At a Shanghai asset management forum, CGTN reporter Wang Tianyu sat down with Alexandre Werno, CEO of the BNP Paribas–Agricultural Bank of China joint venture, to dig into why localization is the ultimate growth hack in the Chinese mainland’s finance scene. 🌏💼
With the Chinese mainland’s financial sector opening up fast, Werno points out that simply importing international playbooks doesn’t cut it. "You need to tweak your strategies to reflect local tastes, tech trends and regs," he says—think digital wallets favoured by millennials in Shanghai and eco-friendly funds for socially conscious investors in Guangzhou. 📱🌱
His approach? Blend global expertise with on-the-ground know-how. That means hiring local talent, partnering with tech startups and staying nimble when it comes to regulatory shifts. "It’s not just about compliance," Werno explains, "it’s about understanding how people on the street actually manage and invest their money." 💡🔍
Werno also highlights the rise of ESG (environmental, social and governance) investing in the region. "Young investors are passionate about impact," he notes, "so we’re crafting products that not only aim for solid returns but also support green projects and community wellbeing." 🌳🤝
Looking ahead, the CEO is optimistic: "By marrying global standards with local insights, we can tap into the huge potential here. It’s a win–win for investors, the joint venture and the broader market." Ready to see how localization transforms finance? Stay tuned! 📈✨
Reference(s):
CEO of BNP Paribas JV: Localization is key to success in China
cgtn.com
