Volcano-to-Cup: Rwandan Coffee and Chili Spice Up the Chinese Mainland Market ☕🌶️ video poster

Volcano-to-Cup: Rwandan Coffee and Chili Spice Up the Chinese Mainland Market ☕🌶️

Rwanda's signature exports stole the show at the China International Import Expo (CIIE) in Shanghai, winning hearts of consumers on the Chinese mainland. Thanks to high-altitude landscapes, volcanic soil and a climate that’s just right, Rwanda’s coffee, tea and chili bring a uniquely bold flavor you won’t forget.

Ever wondered what the fully washed process means? It’s a coffee-cleaning technique where beans are soaked and rinsed to highlight smoother aromas. Throw in some of that volcanic zing, and you get a cup that’s both rich and vibrant – kinda like your fave South Asian filter coffee but with a twist. ☕

Beyond coffee, Rwanda’s tea, chili, honey and creamy avocados are also making waves. These goodies are now just a tap away on Tmall, JD.com and Taobao. Whether you’re brewing at home or drizzling chili flakes on noodles, these flavors are redefining your pantry staples. 📲

Rwandan Ambassador to China James Kimonyo told CGTN that he’s super excited about the market response and is ready to ramp up production so more consumers on the Chinese mainland can get their fix. 🌶️

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