With China's box office soaring past 50 billion yuan this year 🎥, the film industry is flexing its muscle far beyond the big screen. Blockbusters aren't just breaking records – they're rewriting the rules of cultural consumption.
In 2025, movies are fueling new trends in tourism, dining and beyond. Fans can now step into their favorite films through pop-up cafés, themed menus and one-of-a-kind merchandise, creating an immersive vibe that's pure ✨magic✨.
Take 'Nobody,' the animated hit that reimagines four lesser-known monsters from the classic Journey to the West. Its quirky characters have captured hearts across Asia, turning casual viewers into die-hard fans.
In Shanxi 🗺️, local authorities partnered with the 'Nobody' production team to map out two curated travel routes. These journeys guide visitors through ancient temples, rustic villages and scenic spots that mirror the film's on-screen adventure.
Whether you're exploring Yungang Grottoes by day or hunting down limited-edition 'Nobody' merch by night, Shanxi's fusion of history and pop culture is a dream come true for young explorers.
This film-driven wave is a reminder that movies can spark entire economies and shape how we experience culture. Ready to plan your next cinematic escape? Grab your squad and hit the road – the reel world awaits!
Reference(s):
cgtn.com
