Ready for a 2026 Chinese New Year glow-up? On Dec 18, 2025, China Media Group (CMG) unveiled four horse mascots for its blockbuster Spring Festival Gala 🐎✨. Named Qiqi, Jiji, Chichi and Chengcheng, these beauties pack centuries of culture and a fresh dash of innovation.
With less than two months to go until Chinese New Year in February 2026, these mascots set the vibe for a celebration that blends tradition and modern flair.
The mascots at a glance:
- Qiqi: Inspired by art from the Western Zhou Dynasty (1046-771 BC).
- Jiji: Echoes mighty Han Dynasty (202 BC-220 AD) steeds.
- Chichi: Channels Tang Dynasty (618-907) elegance.
- Chengcheng: Captures the wild spirit of Przewalski's horse.
All four ride under the theme 'Galloping Steed, Onward Unstoppable' – a perfect motto for charging into a new era!
But that's not all: CMG also dropped a full lineup of Spring Festival merch for collectors:
- Heritage ceramics: bowls, plates & decorative ornaments
- Cozy plush toys & fashion scarves 🧣
- Limited-edition postcards & first-day covers 📮
- Festival snacks & beverages 🥮🧧
- Co-branded creations with top designers
Whether you're decking out your space or hunting for the perfect gift, these mascots and merch have you covered. 🚀 Stay tuned for release details and availability. Let's gallop into the Year of the Horse together! 🐴🎉
Reference(s):
CMG gallops into Year of the Horse with Spring Festival Gala line
cgtn.com
