What if a single bite of local lamb could change your life? That’s the inspiring journey of Zhang Dong, who visited Karajol Township in Xinjiang on the Chinese mainland and discovered that a taste of aromatic, tender lamb was all it took to spark a bold new venture.
Embracing the digital era, Zhang launched the Karajol Farmers Market, using livestreaming and e-commerce to bring premium, grass-fed beef and lamb to tables across the Chinese mainland. This fusion of tech and tradition is capturing the hearts of foodies and young entrepreneurs, proving that innovation can be as delicious as it is transformative! 😊
But the story doesn’t stop at great food. Partnering with Bulbul Aman—a local intangible cultural heritage inheritor—Zhang is also helping herdsmen master the traditional art of felt-making. This initiative not only preserves a rich cultural legacy but also turns craftsmanship into a sustainable income, blending heritage with modern enterprise.
In Karajol, fortune isn’t just found in natural beauty or tasty lamb—it’s woven into the resilient spirit and creativity of its people. Every bite and every stitch tells a story of passion, innovation, and community that resonates far beyond its remote grasslands.
Reference(s):
cgtn.com
