Hey there, tech-savvy crew! 📱
On October 15, Shanghai's CTJPA's Four Expos kicked off under the China Toy Expo umbrella, bringing together CTE, CLE, CKE & CPE in one mega show. The star? Licensing. 🌟 Over 2,600 officially licensed global IPs—from Disney to Pokemon and Ultraman—were on display, flexing how collabs are shaping the toy & juvenile products world.
CLE, the China Licensing Expo, saw a jaw-dropping 65% surge in international exhibitors, proving it's the bridge between cultural creativity and consumer goods. Think more epic crossovers, digital marketing hacks, and brand mashups that keep fans glued to their screens. 📺🔗
What's driving this boom? IP partnerships simplify brand discovery. A toy with a favorite show's logo? Instant fan fave. A limited-edition drop tapping into anime or comics? Social media lit in seconds. 🔥 For young pros in South & Southeast Asia, this wave means fresh opportunities: startups can ride IP trends for brand collabs, e-commerce can stamp products with story-driven perks, and digital creators can pitch AR/VR demos with big-name characters.
So keep your eyes peeled—next-gen activations and cool tech demos are around the corner. The toy world just got even more exciting, and IP licensing is your backstage pass. 🎟️
Reference(s):
cgtn.com
