Say hello to CHINAYI 🎉, the fresh label rewriting the rules of heritage fashion. Founded by architect-turned-designer Shamayoyo, CHINAYI brings age-old Yi embroidery and silverwork into the 21st century with killer branding and design.
What’s Yi embroidery? It’s the intricate needlework of the Yi people from southwest China, featuring vibrant motifs and storytelling stitches passed down for generations. Silverwork adds delicate metal accents—think handmade pendants and belt details that shine.
Shamayoyo’s magic touch lies in collaboration. She teams up with Yi artisans, respects traditional methods, then frames every stitch in sleek packaging and digital storytelling. The result? Pieces that feel modern enough for your daily feed but rich with cultural depth.
For young trendsetters across South and Southeast Asia, CHINAYI is a style win and a conscience check. Rock a handcrafted embroidered jacket or layer delicate silver earrings—it’s all about mixing heritage with your urban vibe. Plus, every purchase supports sustainable practices and uplifts artisan communities.
Looking ahead, Shamayoyo is on a mission to catapult Yi craftsmanship into the global marketplace. Her vision: each CHINAYI piece is more than fashion—it’s a wearable window into a centuries-old narrative. Ready to wear your story? 🌍✨
Reference(s):
cgtn.com
