UK_Pavilion_Shines_at_2025_CICPE__British_Craft_in_Hainan video poster

UK Pavilion Shines at 2025 CICPE: British Craft in Hainan

The 5th China International Consumer Products Expo wrapped up on April 18 with record-breaking scale and a fresh, international vibe. Over six exciting days, the expo set new benchmarks in professionalism and global outreach. As the guest country of honor, the UK made waves under the theme "British Craftsmanship in Hainan," showcasing an expansive area of over 1,300 square meters and 53 top-notch brands — nearly double those of past expos!

This year, the event wasn’t just about products; it was a vibrant celebration of innovation and cultural exchange. In an engaging video tour, Max Passey, a British student from Hainan University, led viewers through the UK pavilion 🎥. He spotlighted unique exhibits in beauty, fashion, health consumption, lifestyle, and outdoor activities, and his chats with staff revealed how the expo is laying the groundwork for stronger ties and creative collaboration between China and the UK.

For young tech enthusiasts and lifestyle trendsetters, the expo was a must-see fusion of tradition and modern flair. Whether you're into cutting-edge tech, stylish fashion, or global cultural trends, the UK pavilion at CICPE 2025 proves that old-world craftsmanship can meet new-world innovation in spectacular fashion 🌟.

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