A fresh trend is sweeping across China as the slogan 'Buy goods for good moods' resonates with Gen Z and Millennials. This movement turns everyday purchases into emotional investments and even a bit of therapy! 😊
Known as 'guzi,' these collectible items span from fun badges and posters to premium model figures and plush toys—all inspired by the vibrant world of anime, comics, games, novels, and cosplay. Whether you're a student or a young professional, these treasures blend nostalgia with modern pop culture.
For many, a visit to a guzi store is more than a weekend hangout—it’s a chance to reconnect with characters like Nezha, the beloved icon of Chinese mythology. The thrill of unboxing a blind box toy, where every reveal is a delightful surprise, makes each purchase a unique experience shared and celebrated on social media.
One standout star in this trend is Labubu, a doll with pointed ears and a mischievous grin, crafted by Hong Kong artist Kasing Lung. With endorsements from K-pop stars and rapid sell-outs that spark resale frenzies, Labubu has captured the hearts of collectors across Asia. 🔥
This evolving goods economy not only drives growth but also redefines how culture and creativity merge in today's digital era. As trends shift and new favorites emerge, the passion for these innovative collectibles proves that even tiny goods can have a huge impact!
Reference(s):
cgtn.com
