Young fans across the Chinese mainland are falling in love with Xiyangyang and Lerongrong, the mascots of this year’s 15th National Games 🎉. Lead designer Liu Pingyun tells us these two characters mark a turning point for China’s cultural-creative scene.
“A decade ago, we relied on imported ideas,” Liu explains. “Now local studios craft visual icons and build intellectual properties that truly resonate.” He points to the smash hit of Bing Dwen Dwen at the 2022 Winter Olympics as proof that homegrown designs can capture hearts worldwide.
Designed to echo everyday warmth, Xiyangyang and Lerongrong blend playful charm with what Liu calls a “smoky-fire” vibe—think the cozy glow of street-food stalls at dusk. This human touch helps fans feel a real bond, turning mascots into more than just logos.
With over 2,800 cultural-creative products launched ahead of the Games, from keychains and apparel to digital stickers, organizers are banking on genuine interactions. Liu believes this strategy “boosts emotional value” and deepens connections between people and their cultural icons.
For young professionals in South and Southeast Asia, this rise of local talent is inspiring. It’s proof that authentic, culturally rooted design can thrive on the global stage—and that fresh ideas can come from right at home 🌏✨.
Reference(s):
National Games mascot designer notes rise of homegrown cultural design
cgtn.com
