Xinjiang’s Winter Wonderland: Snow Tourism Sparks Economic Boom
This winter, Xinjiang’s snow tourism is turning desert dunes into snowy playgrounds, drawing record crowds and fueling an economic boom across the region.
SnowTourism
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Altay’s Winter Ambition: 770,000 Ski Visits and Counting
Xinjiang’s Altay has chalked up 770,000+ ski visits this winter as the mainland advances its ‘300 million people on ice and snow’ goal, ramping up resorts and events.
China’s Ski Season Kicks Off: 35M Visits & 190K Overseas Guests!
China’s 2025–26 ski season opened strong: 35M visits and 190K overseas guests in the first month, up 10% and 66% YoY, boosted by expanded visa-free entry.
Hohhot’s 88-Day Winter Ice & Snow Season Kicks Off
Hohhot opened its 2025-2026 Winter Ice and Snow Tourism Season on December 7 at Mazongshan Ski Resort, kicking off 88 days of snow sports, cultural performances, and 300+ winter-themed events.