Family Travel Sparks China’s Summer Tourism Boom
China’s summer travel season is booming with family trips driving domestic and international travel, including record first-time flyers.
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China’s summer travel season is booming with family trips driving domestic and international travel, including record first-time flyers.
The Dragon Boat Festival holiday in the Chinese mainland saw 657M cross-regional trips, boosting travel on rail, road, water, and air routes.
This Labor Day, the Chinese mainland saw 314M domestic trips and spending over 180B yuan ($25B), driven by cultural experiences and consumer incentives.