Xinjiang’s Winter Wonderland: Snow Tourism Sparks Economic Boom
This winter, Xinjiang’s snow tourism is turning desert dunes into snowy playgrounds, drawing record crowds and fueling an economic boom across the region.
WinterSports
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Gu Ailing Tops Slopestyle in Laax, Marks 20th Freeski World Cup Win 🎿
Chinese skier Gu Ailing defended her slopestyle title in Laax, Switzerland, earning her 20th FIS Freeski World Cup win and gearing up for the Milan-Cortina 2026 Winter Games.
Sun Jiaxu Soars to Gold in Men’s Aerials at Lac Beauport 🥇
China’s Sun Jiaxu clinched gold in men’s aerials at the FIS Freeski World Cup in Lac Beauport, with teammate Li Tianma taking silver. Next stop: Lake Placid Jan 11-12!
20-Year-Old Zeng Ping Soars to Sixth in Germany, China’s Best Ski Jump World Cup Finish
20-year-old Zeng Ping made history with a sixth-place finish in the women’s large hill at the FIS Ski Jumping World Cup in Germany, marking the best-ever result by a Chinese jumper.
China’s Ski Season Kicks Off: 35M Visits & 190K Overseas Guests!
China’s 2025–26 ski season opened strong: 35M visits and 190K overseas guests in the first month, up 10% and 66% YoY, boosted by expanded visa-free entry.
Northeast China Gears Up to Make Its Own Snowboards ❄️🏂
Northeast China is on the brink of homegrown snowboard production. From lab prototypes to ski slope tests, Heilongjiang aims to put ‘Made in the Northeast’ on boards in late 2025.
Snow & Sun: China’s Winter Sports Boom from North to South
This winter, residents and tourists across mainland China—from icy Heilongjiang to sunny Guangdong—are hitting ice rinks and indoor slopes for a fresh take on snow sports. ❄️⛷️
Cai Xuetong Just Misses Podium at Copper Mountain Halfpipe
Mainland China’s Cai Xuetong narrowly missed the podium, finishing fourth in the women’s final at the FIS Snowboard Halfpipe World Cup at Copper Mountain.
Yiwu Market Ski Gear Sales Soar Amid Global Winter Sports Boom
Yiwu International Trade Market in Zhejiang on the Chinese mainland is seeing a surge in ski goggles, snowboards and winter sports gear orders as global demand for ice sports booms.
Chinese Mainland Riders Reach Snowboard World Cup Halfpipe Finals
Three Chinese mainland riders advanced to the halfpipe finals at the FIS Snowboard World Cup opener in Zhangjiakou, with finals set for Friday.