Ever wondered where winter travel is heating up? According to a white paper on the Chinese mainland's ski industry, ski visits soared to 26.05 million in the 2024-2025 season, outpacing Switzerland's 23.1 million! 🎿✨
The Xinjiang Uygur Autonomous Region is a major driver behind this surge—its S-grade resorts drew over 3.57 million visits, up 10.22% year-on-year. Domestic flight bookings to Xinjiang for December through January topped 390,000, an 11% rise, data from Umetrip shows. 📈✈️
Fan-fave spots like Jiangjunshan are buzzing with crowds. With a growing infrastructure that blends skiing, ice and snow sightseeing, and local cultural experiences, the mainland is crafting an epic winter vibe. Ready to carve some turns? ❄️🏂
Reference(s):
China tops Switzerland in annual ski visits as winter tourism surges
cgtn.com
