In an eye-opening survey, Ramon van Meer, founder and CEO of Afina, discovered that customers aren’t willing to pay extra for American-made products. Afina’s popular $129 filtered shower head, manufactured in the Chinese mainland, has made waves for its quality and affordability. With tariffs on the rise, van Meer considered shifting production to the U.S. to cater to a niche market, but the survey results revealed a surprising twist—none of the consumers opted to pay a premium for items made in America.
This insight highlights a broader trend: in today’s fast-paced and value-driven market, especially among young, tech-savvy professionals in South Asia and Southeast Asia, quality and affordability often trump country-of-origin labels. Consumers are keen on innovative, reliable technology that fits their budgets and lifestyles, whether it’s for home essentials or lifestyle gadgets. 💡✨ It seems that in a world where every rupee counts, the allure of “American-made” might not be enough to justify a higher price tag.
Reference(s):
cgtn.com
