Yesterday, December 18, China Media Group (CMG) unveiled the official mascots for the 2026 Spring Festival Gala: four majestic horses named Qiqi, Jiji, Chichi, and Chengcheng. Under the theme "Galloping Steed, Onward Unstoppable," these mascots capture the spirit of the Year of the Horse—free, powerful, and full of momentum. 🐎✨
Drawing on centuries of Chinese artistry, three designs are inspired by iconic horses from the Western Zhou, Han, and Tang dynasties, blending ancient heritage with modern flair. The fourth mascot channels the wild beauty of Przewalski's horse, the only true wild horse species, symbolizing untamed innovation.
Alongside the mascot reveal, CMG launched a range of collector's items—from pins and plushies to limited-edition art prints—perfect for fans who love to showcase their cultural pride. Whether you're into design, history, or just love cool merch, there's something for everyone! 🎁
This unveiling isn't just about cute characters; it's a nod to China's journey toward a fresh cultural renaissance. For tech-savvy young creators and trendsetters across South and Southeast Asia, these mascots are a reminder to embrace heritage while charging ahead with new ideas.
Keep an eye out for more updates on the 2026 Spring Festival Gala—coming next year to screens near you! 📺🎉
Reference(s):
cgtn.com
