The U.S. advertising industry is feeling the heat as tariffs, fueled by President Donald Trump's trade war, add a twist to what is normally the busiest time of the year. Market experts suggest that economic uncertainty could shake up spending and creative strategies just before the holiday season kicks in.
Major media companies are stepping up their game with fresh television and digital offerings to woo advertisers. Yet, the looming tariffs and ongoing trade tensions have companies rethinking their investments, sending ripple effects across the advertising landscape.
For young digital enthusiasts and professionals in South and Southeast Asia, this story hits home. Global trade policies can affect everything from the ads you see on social media to your favorite streaming platforms. It’s a clear reminder that economic shifts on one side of the world can spark innovative changes everywhere 😮.
As the industry braces for more changes, advertisers and media outlets alike are keeping a close watch on how these policies will shape spending during a critical season for business.
Reference(s):
cgtn.com
