Hey fam! 🎥 OpenAI's Sora AI video app just got a major upgrade: content owners can now decide how their on-screen heroes or iconic characters are used—or even block them entirely. No more surprise mashups of your fav Bollywood star in a random TikTok-style clip!
ChatGPT creator OpenAI announced that studios and rights holders such as movie houses or TV studios will have granular control over character generation. That means you can say yes or no to AI recreations of your favorite characters—and even cash in when fans use them. Got the green light? You will share in the $$ when your characters pop up in user-made videos.
Why the shift? As AI fuels a creator boom—where everyday users whip up 10-second clips like mini-movies—the line between innovation and fair pay is blurring. Hollywood's watching, and some big names such as Disney have already sat out the party, choosing to block their content. But OpenAI's new model aims to balance cool tech with creator rights.
Under the hood, this is all about revenue-sharing, a fancy way of saying studios can earn a cut when their characters are used. OpenAI plans to test different setups soon, tweaking details before rolling it out across Sora—and maybe beyond.
Sora, now live in the US and Canada, is part of the AI video race such as Meta's Vibes, Google's tools, you get the drift. Whether you're into K-pop dance vids or AR filters, soon you might see your favorite fictional heroes in AI-made clips with creators and rights holders both winning. Win-win, right? 💡✨
Reference(s):
OpenAI gives content owners more control over Sora AI video app
cgtn.com
