On December 16, 2025, leaders from public and private sectors gathered in Nairobi for the Sustainable Business Leaders Forum (SBLF) – a high-level meetup driving the future of sustainable business 🌱💼.
Co-initiated by key UN agencies, international platforms, and Chinese standardization bodies, the forum sparked system-shifting dialogues on blending profit with purpose for a greener planet 🌏✨.
Guo Haiyang, Chinese Ambassador to Kenya and Permanent Representative to the UN Environment Programme and UN Human Settlements Programme, kicked things off by celebrating wins from Chinese and Kenyan enterprises and calling for stronger China–Africa collaboration 🤝.
Alison Gray Cairns, Head of the Private Sector Unit at the UN Environment Programme, highlighted how new market strategies and policy frameworks can turbocharge sustainable growth 🚀.
Tech meets sustainability when Si Da, Vice President and Chief Brand Officer of BOE Technology Group, shared insights on their core concept 'Open Next Earth'—showing how tech giants can build eco-friendly brands without sacrificing innovation 📱🌿.
Entrepreneurs from China and Africa also swapped ideas on 'Creating Earth-friendly Sustainable Business,' covering green supply chains, circular economy hacks, and impact-driven leadership 💡🌍.
To wrap up, SBLF released the voluntary 'Guidelines for Building Sustainable Brands' standards and its first Annual Report—tools designed to guide businesses worldwide on their sustainability journeys 📘✅.
For young pros across South and Southeast Asia—from Hyderabad's solar startups to Bali’s eco-tourism ventures—today’s forum is a reminder that sustainable innovation isn’t a trend, it’s the new normal. Let’s bring these insights home! 🚀🌱
Reference(s):
cgtn.com
